Viceroy Hotel Group announces plans for significant brand development, including unique new properties and renovations throughout 2012. Marking the launch of 2012, Tides Riviera Maya has completed extensive property renovations and rebranded as Viceroy Riviera Maya. The newly enhanced resort is only the beginning of Viceroy Hotel Group’s many new renovation projects and international developments including locations in the Maldives, Istanbul and Bodrum, Turkey.
Managing a portfolio of luxury properties that are set in vibrant urban destinations such as Miami, Palm Springs, Beverly Hills and Santa Monica, the management group also offers a variety of resort locations including the new Viceroy Riviera Maya, situated on six acres of Playa Del Carmen. In addition to this Mexican location, Viceroy Hotels and Resorts recently completed major renovations at Viceroy Anguilla, an exclusive 25 acre Caribbean property, which included expansion of the wellness and fitness amenities as well as the addition of a stunning cliff- top sun deck.
“We are looking forward to a successful and progressive year for Viceroy Hotel Group, including international expansion as well as unique enhancements of our existing properties” remarks Nicholas Clayton, President of Viceroy Hotel Group. “By adding the Riviera Maya property to our luxury Viceroy portfolio we are streamlining our brand message, which focuses on intuitive service, inspiring design, innovative culinary experiences and holistic wellness programs.”
With plans to not only enhance existing properties, but also introduce the brand in top destinations across the globe, Viceroy Hotel Group will add three new hotels to their management portfolio between 2012 and 2014: the Viceroy Maldives, and Viceroy Bodrum and Viceroy Istanbul in Turkey.
Viceroy Hotel Group, www.viceroyhotelsandresorts.com