CheapCaribbean.com, a leading online travel website dedicated to the Caribbean and Mexico, has announced the appointment of Jeanne Sherman as its new Chief Marketing Officer. As CMO, Sherman will be responsible for strategic planning, brand development, and the implementation of fully integrated marketing strategies across all consumer communication channels.
With more than 20 years of marketing and advertising experience in hospitality, packaged goods and retail, Sherman has led business development and advertising strategy for top national brands.
“Jeanne is a world-class marketer whose deep understanding of consumer behavior and innovative approach to engaging with consumers will help us reach unprecedented levels of success, “ said Josh Paine, CEO of CheapCaribbean.com. “Jeanne’s vision and go-to market strategy will extend our market leadership and momentum.”
Prior to joining CheapCaribbean.com, Sherman led the advertising and promotional strategy for Choice Hotels International, one of the world’s largest hotel companies. Ms. Sherman began her career at Frito Lay, and held executive positions at Payless ShoeSource, and Goodyear Tire & Rubber Company where she was responsible for global new product strategy and advertising.
“I am honored to join CheapCaribbean.com at this exciting time. The company is well positioned for tremendous growth by leveraging their extraordinary partnerships with hoteliers across the Caribbean and Mexico.”
Jeanne Sherman is a member of the Dallas Business Club, Marketing Executive Networking Group, the SMU Cox MBA Alumni Association, and the TCU Parent Council.