Unicomm has announced the addition of the Atlanta Travel & Adventure Show to its consumer show series. The inaugural event will take place October 22–23 at Atlanta’s Cobb Galleria. The Atlanta Travel & Adventure Show will round out the six existing shows in the prominent series of consumer travel expos.
“Being the nation’s seventh largest city, we are pleased that Atlanta will offer our exhibitors the ability to reach a new audience of high-income consumers in the Southeast,” states John Golicz, CEO of Unicomm.
“It is a market we’ve been watching for a number of years and, now, the timing is right for us with consumer confidence and travel bookings on the rise. Atlanta also is home to the world’s busiest airport, which makes the show location ideal for many of our domestic and worldwide destinations and tour operators,” Golicz added.
In preparation for its entry into the Atlanta market, Unicomm is creating an aggressive marketing campaign targeting partnerships with leading regional broadcast, radio and online outlets. Combining a new mix of social media with traditional marketing strategies has proven successful for the show producer in the past, showing a 25–40-percent increase at the recent Travel & Adventure shows in the San Francisco Bay Area, Chicago, and Washington, D.C. markets.
Mike Boyce, Unicomm’s director of business development, expects the Southeast region will have a big presence at the inaugural event in addition to Latin America and Caribbean regions. In addition, the co-location of the Faith Travel Conference & Expo will attract consumers and hundreds of church leaders from around the area to learn more about faith travel options, tapping into an underserved market in the travel arena.