Mexico’s Ministry of Tourism Director General for Tourism Product Development, Fernando Olivera, welcomed hundreds to the Mexico Pavilion at the recent Cruise Shipping Miami 2011 trade show and conference, one of the industry’s largest events. Olivera also spoke at a panel during the show, “Mexico: Home Porting Initiatives,” where he reported steady growth in cruising to Mexico, and not only with international arrivals, but among domestic routes as well.
At the panel, Olivera noted that the international tourist arrivals by cruise ship to Mexico grew 14 percent in 2010, equaling an estimated 6.6 million visitors, and stated that Mexico remains among the top ten destinations for cruise arrivals worldwide. He invited international shipping companies to invest in Mexico, not only with international arrivals, but also to severe domestic routes among Mexican tourists.
“This is an emerging market for cruises,” stated Olivera, “and Mexico needs to be seen not only as a destination, but as a potential market for investment. Pullmantur and Ocean Star are currently the first two lines to offer domestic routes in the Caribbean and Mexico’s Pacific coast where no visa is required,” continued Olivera, “but we anticipate an upward trend in the number of cruises available to Mexicans among the various ports within the country. The potential for growth in this sector is enormous when you take into account the 160 million trips taken by Mexicans in the country each year, and their continued increase in average spend.”
Mexico Tourism Board, www.visitmexico.com