Utah: Virtuoso Includes Montage Deer Valley as First Mountain Resort in Preview Program



Montage Deer Valley is the latest property to be invited into Virtuoso’s Preview program. The resort joins three other prominent properties as a participant in the exclusive program for marketing and networking of select up-and-coming hotels. Slated for a December debut in Park City, Utah, Montage Deer Valley will bring a new level of luxury accommodation to U.S. ski resorts.

“It is an honor to be invited by Virtuoso to join its exclusive Preview program,” said Marcus Jackson, General Manager, Montage Deer Valley. “These two brands, which are synonymous with luxury travel, share a similar philosophy in how we exceed client/guest expectations. The relationship we share with Virtuoso and its members extends back to our first resort, Montage Laguna Beach, and then Montage Beverly Hills. With the support of Virtuoso’s network and its expertise, we are well ahead of the curve, ensuring our hotel launch is a brilliant success.”

Virtuoso Preview was created to provide properties in their pre-opening stages access to the marketing and networking assistance that contributes to a successful launch. Its participation will allow Montage Deer Valley to position itself among the world’s best hotels and resorts through customized marketing plans, advisor training, public relations assistance, guaranteed attendance at industry-recognized conferences and access to Virtuoso’s sought-after travel advisor members. Launched in February, Virtuoso Preview has previously signed The Chatwal New York, the Armani Dubai and the St. Regis Bahia Beach-Puerto Rico as participants.

“Given our long and successful relationship with Montage’s properties, it was a natural decision to invite Montage Deer Valley into our exclusive group of Virtuoso Preview hotels,” said Albert Herrera, Vice President of Hotels, Destinations and Tours at Virtuoso. “Montage Deer Valley is poised to be an exceptional resort, and we are confident our members and their clients will enjoy this new level of alpine luxury.”

Montage Deer Valley will entice with rich furnishings, fireplaces and breathtaking views of Wasatch Front. The resort will offer signature dining in two venues; outdoor pool and whirlpools; terrace and fire pits; a gastro-pub featuring bowling lanes, billiards, darts room and vintage games; retail shops and heated underground parking.

Montage Deer Valley, www.montagedeervalley.com; Virtuoso, www.virtuoso.com